SEO is a natural way of achieving top search engine by placement of a keyword rich website within a linking structure. SEO is a process in which we can do online marketing of a website. Search Engine Optimization (SEO) is generally considered the more technical part of web marketing. SEO does help in the publicity of websites and at the same time it requires some basic knowledge of HTML & PHP. SEO is used to optimize our website with the help of keywords. In SEO we can do ON PAGE & OFF PAGE activities. Also Social Media Optimization (SMO).
On Page Optimization:
On Page Optimization is a technique in which your web page gets a high ranking on various Search engines like Yahoo, Google, Msn etc. On pages are directly related to the content and structure of the website.
ON Page Activities:-
Meta Tag Creation, Google Analytics, Sitemap Creation, Keyword Density, Roobot.txt file, W3c Validation.
OFF Page Optimization:
OFF Page Optimization refers that have an effect on your website or web page listing in natural search results. These things are not controlled by you or the coding on your page. Examples of off-page optimization include things like link popularity and page rank.
OFF Page Activities:-
Directory Submission, Article Submission, Blog Submission, Press Release, Comment Posting, Forum Posting, Blog Posting.
Social Media Optimization:
SMO tricks are driving huge amount of visitors on your website and now a days it is very much popular. It is also helpful to increase the traffic of your website.
Social Media Optimization Activities:-
Social Bookmarking, Social Networking (sites like Facebook, Twitter, Linkedin, Myspace etc)
Follow These Steps For Basic SEO:
SEO helps to increase the traffic of our website. For a basic seo we need to understand below given things:-
Search Engines:
Search Engines doing various task in order to deliver search results – crawling, indexing, processing, calculating relevancy & retrieving. Search engines are crawling your web (mainly text) to get a basic idea what a site is about. This task is performed by software, called a crawler or a spider. Spiders follow links from one page to other and index the entire thing. Keeping in mind the number of pages on the web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. After crawling of the pages, the next step is to index its content. Sometimes crawlers will not visit your site for a month.
Keywords – the Most Important think in SEO:
Keywords are the much important SEO item for search engines. They are what search strings are matched against. So it is very important that you optimize your website for the right keywords. This seems easy but when you get into more detail, it might be a bit confusing to correctly determine the keywords. But with a small research and thinking the problem of choosing the right keywords to optimize for can be solved.
Links – Also Important SEO Item:
Probably the word that associates best with Web is “links”. That is what content is all about you link to pages you like and get linked by pages that like your website. There are two types of links: Inbound & Outbound Links. Outbound links are links that start from your website and direct to other one, while inbound links come from an external site to yours, e.g. if a.com links to jeetdomain.com, the link from a.com is an inbound link for jeetdomain.com.
Back links are most important because they are supposed to be a measure of the popularity of your website among the audience. Also all back links are not equal. There are good and bad back links. Good back links are from reputable places preferably from sites with a same theme. These links do boost search engine ranking. Bad back links come from suspicious places like link farms & are something to be avoided. Well, if you are back linked without your knowledge, maybe you should drop the Webmaster a line, asking him to remove the back link.
Meta tags:
Few years ago Meta tags were the primary tool for SEO & there was a direct interaction between what you wrote there and your position in search results. However, algorithms got better and now the importance of metadata is decreasing every day, especially with Google. But still some search engines show metadata, so peoples can read what you have written & if they think it is relevant; they might go to your website.
The Meta Description tag is also another way for you to write a description of your website, thus pointing search engines to what topics your Website is relevant to. It doesn’t hurt to include at least a brief description, so don't skip it. For instance, for the best country site, the Meta Description tag could be something like this:
Meta Name=“Description” Content=“India is one the best country in the world. All you need to know when you consider best country.”
Use of the Meta Keywords tags is to comprise a list of keywords that you consider are related to your pages. The key/major search engines will not take this into account but still it is a chance for you to highlight your target keywords. You may also consider different spellings (or even common misspellings of your keywords) in the Meta Keywords tag. For example, if I were to write the Meta keywords tag for the best country site, I would do it like that: . It is a small advance to search engine top ranking but why miss the chance?
The Meta Robots tag deserves more attention. In this tag you state the pages that you do NOT want crawled and indexed. It happens that on your website you have texts that you need to keep there but you don't want it indexed. Adding these pages in the Meta Robots tag is one way to eliminate them (the other way is by using a robots.txt file and generally this is the best method to do it) from being indexed.
Content Is King:
If you are totally new to SEO, it would be a surprise for you that content is one of the driving forces to higher rankings. But it is a fact. Search engines love fresh content and providing them with regular updating, relevant content is a recipe for success. Generally, when a website is frequently updated, this increases the probability that the spider will again visit the website as soon as possible. You cannot take for sure that if you update your website daily, the spider will visit it even once a week but if you do not update your contents regularly, this will certainly drop you to from the top of search results.
For company websites that are not focused on writing but on manufacturing constantly adding text can be a problem because generally company websites are not reading rooms or online magazines that update their content daily, weekly or monthly but even for company websites there are reasonable solutions. No matter what your business is, one is for sure it is always relevant to include a news section on your site it can be company news or RSS feeds but this will keep the ball rolling.
MY SEO Tips:
Make small URL.
For ex - www.seomantra.com
Don't use special characters, numbers & hyphens in the URL.
Use your main keyword in the URL.
Content is most important write quality content. Do not spamming.
Use unique keywords or less competitive keywords.
Put long tail keywords in your site.
Use keywords in the title & description of your website.
